Without customers a business is nothing. If you have no customers, you have no money. If you have no money, you will soon be suffering and looking for work elsewhere. These 4 tips will help you get more customers and grow your business.
Pay per click advertising, can be used across various search engines and social media websites. When setting up your PPC campaign, you are given the option to highlight your target market. You can choose age, location, gender, interests among others.
This allows you to market only to your avatar. Your ideal client. You already know the people your advert is being put in front of are interested in web design.
Unfortunately, this can be expensive and if you don’t have a strong sales process, you may be losing potential clients as soon as you get them.
When you offer your services for free, you take value away from your brand. When you do this, customers automatically connect it with poor standard of work. Ask yourself why companies that sell high end luxury goods have managed to grow throughout every single financial crisis, without having to lower their prices.
This is due to perceived value. Yes you could purchase a pair of shoes for $5, or you could purchase a pair for $500. Which one do you think will be higher quality? Which pair of shoes will last longer and look better? It could be any, but due to perceived value, we all assume it is the $500 pair. Remember that when setting your prices.
Your friends and family are your biggest fans. They are there to support you in times of need, and share the good times with you. Not only are they there for support, they could also be fantastic customers. Maybe a cousin is interested in starting an ecommerce business, or you have a friend that requires a blog.
Without asking you would never know, and potentially lose a customer. It’s not that they don’t want to work with you, but if you don’t ask, they may think you don’t need the work. Even if they don’t require your services, they may know someone who does. Also remember to ask your happy customers if they know anyone. Companies have built multi-million dollar empires on referrals.
The worst thing, you can be as a business, is unknown. If no one knows who you are, then how are they supposed to become your customer? This links in with PPC, but there are also various other methods of advertising that can be used.
Use your social media accounts to share your work. Offer web development advice on forums. Hand out leaflets and always, always have business cards with you. You never know where your next customer could come from.
So there are 4, easy little tips for you to grow your customer base and your bank balance.