Every profession has its basic principles. These are the foundations of the job. They are something every individual in that industry must know and adhere to. The principles of web design are mainly geared towards making the website as user friendly as possible, after all, that is your job.
The homepage should tell the visitor exactly what the web page is for, without them having to look around. The primary purpose of the homepage is to attract the visitor’s attention. If they have clicked on the link, they must have some interest in your website’s content, however an ambiguous and difficult to read homepage can have the visitor clicking the back button in no time at all.
That brings us on to our next point. If your website is not easily navigated, visitors will become stressed and bored, which will have them closing down your page very soon. Ensure there is a clear navigation bar. Only include drop down menus if absolutely necessary, as they can sometimes be difficult to use. You could even include a sitemap, that will allow visitors to go directly to the content they want to view.
Whilst a quirky, unusual website can be alluring, be careful not to go too crazy with the layout as this can turn more people away than it attracts.
The majority of us won’t wait any longer than 3 seconds for a web page to load. Cramming too much into a homepage, or landing page, can mean the website takes longer to load. Keep the landing page simple. Add the content onto other pages, that visitors click on. If the content has created enough interest for the user to click, they will be prepared to wait that little bit longer for it to load.
People like to know if they have any problems, they can voice them. They can ask questions and expect answers. A contact button is an essential for any web page.