Does your business website meet basic accessibility guidelines? Website accessibility is much more than a visitor being able to find your website from a search engine or any other source. It is when any person, with or without a physical, visual, cognitive, or any other disability can use your website without a problem and understand what you have to offer because you took the needs of different types of users into consideration when you designed the website. Here is how you can ensure that your website is accessible to all, even those with special needs.
Usability and accessibility are two closely related concepts. Usability refers to the ease of use of a website and is a major contributor to the success or failure of a website. It is achieved when customers use less time and effort to find what they are looking for on your website. It is determined by the website design and layout, content presentation, loading speed and navigation structure. Usability contributes to a website’s accessibility. To improve accessibility, navigation can use both images and alternate text to make it possible for blind users to use.
Accessibility across Multiple Devices and Technological Factors
An accessible website accommodates both new and old technologies and ensures that people have a pleasant experience no matter what device they use to access your website whether mobile devices or computers.
For example, it is essential to ensure that your website is accessible via mobile phones, in-car browsers and personal digital assistants because many people are using them to surf the internet nowadays. Ensure your website is flexible enough to display correctly in all these devices.
Accessibility across Connections
When you have an accessible website, any user can access it without a problem whether they have a fast internet connection or a slow one. The loading speed is determined by the design, graphics used and technologies applied. It is also important to ensure that customers access the main content or the information they are looking for without delays such as pop up ads which are annoying and can cause them to click away from the website.
Having an accessible website not only benefits the visitors, you as a business owner will reap a lot of benefits. To name a few, you will be able to reach more people online, you will generate respect and positive publicity and you will avoid legal action that can be taken against you for failing to meet basic accessibility guidelines. Accessible websites also have better structure which is search engine friendly.