Have you ever wondered what motivates website visitors to act the way they do when they visit your website? Some leave after only a few seconds, some deliver your most wanted response and some even come back in the future.
There are many factors that determine what visitors do once they find your website. One of these is how credible your website appears to them. Credibility is what ensures that visitors can trust your brand, have a positive attitude and deliver your most wanted response. Here are factors that contribute to a website’s credibility.
The design is the most important contributor to a website’s credibility. The first things that a visitor notices on your website are the images, design and typography. All these are elements of design, which is the most important contributor to a website’s credibility. A professional design makes a website credible. A poor design fails to inspire trust.
For visitors to believe the claims you make on your website and trust you enough to respond in the desired way, it is important to provide visitors with verifiable information. For example, you can include citations from reliable sources, links to studies, reviews, and verifiable testimonials. You can also build credibility by including the names of people
While the internet makes it possible to stay anonymous, this can hurt your credibility. Most people don’t trust businesses that don’t provide physical evidence. You can build website credibility by including photos of your offices, partners, employees, and physical address. These show that you are a real business. Providing this information is especially important if you don’t have a well known brand or company.
People trust experts. It is important to show that you are an expert in your area. You can show this by stating on your website that you are a member of reputable organizations and displaying the awards your products or services have won. You can also achieve credibility by linking to articles published about your business and providing any information that show your products are top quality.
Nothing beats customer satisfaction when it comes to building credibility. Even as your business focuses on attracting new customers, it is important to ensure that the current ones have the best experience. Satisfied customers become loyal, send referrals, your business a positive reputation and build credibility. You can provide evidence of successful customer experiences on your website through testimonials, comments, reviews, awards, and social media sharing sites.
Adding new content, photos, links and offers communicates to your website visitors that you care. Without frequent updates, people may think that your business is no longer active. Having a blog and social media presence is the best way to keep your online presence alive by posting about events, news, offers and providing valuable content.
Displaying third party advertisements on your business website can hurt your credibility. If possible, it is best to avoid displaying third party advertisement on your website. If advertisements are a crucial part of your monetization model, use them moderately and ensure that there is a clear difference between the adverts and website content. Even then, avoid pop-up ads and animations as these annoy users most.
Small things that hurt your online credibility and professionalism include spelling mistakes, broken links, and pages that take too long to load or don’t load at all. It is important to proofread content before publishing. You can also hire a professional editor or proofreader to correct errors. Frequent monitoring is also essential in order to identify errors and correct them.
People connect and trust people better than brands or products. Since a website is impersonal, adding human elements can make it more credible. You can humanize your website by including names and photos of employees and managers, including personal contact information, and having a presence on social media.
Security and Privacy Assurance
For your website to be considered credible, people need to perceive it as reliable and professional. These factors build both perceived reliability and perceived professionalism, and contribute to a website’s credibility. The higher the credibility, the higher the trust visitors will have and the more they are going to respond positively.