Social media is a powerful tool for businesses of all sizes. However, most business owners find it hard to tell whether their social media campaigns are bringing results to justify the time, efforts and money spent in creating and delivering social media campaigns. The best way to use social media effectively is to measure and analyze social media ROI and use the insights to improve campaigns and results.
Social Media ROI refers to the return on investment gained from social media activities. It refers to the results or benefits resulting directly from social media and whether they justify the investment. Social media ROI can be measured through the fan base, using analytic tools such as Google Analytics, and sentiment analysis among others.
Four Steps To Use Social Media Correctly To Achieve the Social Media ROI You Want
Most business owners are using social media but are not seeing the results they desire because they don’t how to use these powerful yet FREE tools correctly. Here are four steps you need to follow in order to implement effective social media campaigns and see the ROI you want.
Step 1- Planning
Just like with any other strategy, planning is essential when it comes to using social media successfully. Planning involves determining the objectives you have, the resources available for social media, your target audience, time frame and schedule, and who will be responsible for what.
Step 2- Creating
This is where you create the content that you are going to share with your target audience to communicate with them and engage them. To create effective content that will appeal to your target audience, you need to research current trends and events, offer quality content, show genuine interest, and focus on educating the audience with relevant content more than promoting your business.
Step 3- Committing
Achieving the goals you want from social media does not happen overnight. It takes time and you need to be patient and committed as your grow your page and increase your social media presence. Take this time to interact with your followers, share relevant content and don’t forget to keep track of what your competitors are up to.
Step 4- Measuring
This is where most business owners fail. They invest time and money into implementing social media campaigns but never analyze the social media ROI. Just like with any other campaign or strategy, measuring results and evaluating what is working and what is not working is an essential step. Take time to evaluate the results, find out whether you have achieved the goals you set in the planning stage and improve your content and strategy to achieve even better results.
If you want to see the full benefits of social media and have the ability to measure the return over investment like you do with other promotional and marketing campaigns, outsourcing social media services to a professional is the best strategy.
It leaves you with time to continue running your business without having to worry about where to find time to post and engage with your audience, how to use the available social media tools and how to measure the social media ROI.
Phlexminds offers social media marketing services for individuals, small businesses and large companies. Our social media consultants will implement social media strategies that will deliver your desired social media ROI while engaging with your audience.
If you have not implemented social media for your business yet or are not seeing the results you desire from your campaigns, contact us today to find how we can make these free tools work for your business. With us, social media does not have to feel like an unnecessary burden.