Website Usability is a crucial factor to keep in mind when developing a new website or improving an existing one. It is about making the website easy to use for a typical visitor. Testing the usability of a website is important to identify areas of improvement and ensure that the website is user-friendly to all. An easy to use website achieves better results in terms of conversion rates and low bounce rate.
When testing your website for ease of use, you will need to check the effectiveness of the website in engaging visitors, the bounce rate, quality of navigation and conversion rates. These factors are tell-tale signs of whether users are having a good experience on your website or not. Here are the areas to focus on when conducting website usability testing.
1. Content Quality and Presentation
Content is the most important aspect of a website. The quality and presentation of the website content affect the website’s ease of use and performance. A website with good content and content presentation focuses on user needs rather than pleasing the search engines, uses font size, typography, font type, text color and background that makes the content easy to read, has consistent presentation and the most important content is positioned above the fold so it is easy to find.
2. Navigation and Structure
How easily users find what they are looking for when they visit your website is determined by the website navigation and structure. In checking the website structure and navigation, test the consistency of the structure throughout the website, check that the navigation is clear and easy to understand, ensure each website page has a clear title and label, ensure the call to action is visible, and ensure there are 404 error messages for dead pages.
3. Web Design and Layout
The design and layout is the first thing that visitors see when they visit your website. It is an important factor in determining the experience users have when they visit your website. Check whether the design and layout fits the target audience, fits the purpose of the website, there is adequate space for the content, the website loads fast, whether the design displays well in all types of browsers and ensure the web design basics have been observed.
Conducting website usability testing is essential to ensure that users have a positive experience. Testing makes it possible to identify and correct issues that may lead to a less than satisfactory user experience. When users have a positive experience, they are more likely to react positively improving website performance, conversion rates and reducing bounce rate. Website usability testing is therefore a very important aspect of website design and it is worth it to hire a professional to conduct the test.